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| Course Name: | High Performance Spa Management Certification Program
| | Discipline: | Certification | | Faculty: | Philwell & Jorge Wieneke III
| | Description: | in partnership with the Philippine Wellness and Spa Association (Philwell)
This unique program equips spa owners and spa managers with sound business principles that lets them compete in the booming trillion-dollar wellness industry. Learn detail-oriented operations, clear-cut financing and top-notch customer service from the country's top industry leaders. Gain insights from case studies of spas in the Philippines and in Asia, and discover how to make your business competitive.
With the Ateneo Center for Continuing Education providing theoretical and business framework, and the Philippine Wellness and Spa Association providing spa-specific applications, this course will impart innovative solutions crucial in sustaining a financially-robust enterprise.
Successful participants may earn the title Certified Spa Manager. | | Schedules: | | | Objective: | After the course, you will:
- Recognize trends and develop managerial and financial perspectives of the spa industry;
- Learn how to deliver customer-oriented service that ensures loyalty;
- Be industry leaders geared towards quality, ethics, and professionalism; and
- Imbibe entrepreneurial and marketing skills beneficial to your current and future endeavors.
| | Outline: | I. Introduction to the Spa & Wellness Industry
a. Understanding Spa Definitions
b. Current Industry Trends
II. Spa Concept Development and Start-Up
a. Selecting the Proper Spa Location
b. Spa Design and Set-up
III. Fundamentals of Spa Operations
IV. Marketing and Communications
a. Services Marketing
b. Guerilla Marketing
c. Public Relations
d. Advertising 101
e. Visual Merchandising
V. Customer Service
VI. Financial Management
a. Calculation of Return on Investment and Product Costing
b. Basics of Entrepreneurial Finance
VII. Staff Management and Business Ethics
VIII. Moving Forward
a. Opportunity Seeking
b. Franchising for Business Expansion
c. Succession Management
IX. Spa Destination Daytrip |
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ATENEO de MANILA UNIVERSITY
ATENEO GRADUATE SCHOOL of BUSINESS
CENTER for CONTINUING EDUCATION
3rd Floor, Ateneo Professional Schools Bldg., 130 H.V. Dela Costa St., Salcedo Village, Makati City, Philippines 1200
Telephone Numbers: 830.2050, 840.1742 | Fax Numbers: 810.7809, 867.3824
Copyright (C) 2008 Ateneo De Manila University Ateneo Graduate School of Business Center for Continuing Education
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