Course Name: Beyond the Banner: New Frontiers in the Digital Front
Discipline: Marketing and Sales Management
Faculty: IMMAP Teachers
Description: In partnership with Blue Blade Technologies and the Internet & Mobile Marketing Association of the Philippines (IMMAP)

While the Philippines continues to struggle in terms of getting advertisers to spend beyond 5% of their total advertising budgets for digital, global markets such as US and Europe continue to break away in terms of spending, creative execution and more varied digital formats.  We see the rise of adver-gaming, branded content, internet TV, to name a few, gaining ground in many parts of the world. 

We describe these global trends and show how the Philippine market can evolve from infancy to exponential growth and where we expect the market to go in a few years time. We also strive to paint a very clear picture of the pre-requisites from a marketer, publisher and media agencies' perspectives.  

The course starts on August 20, 2010, Friday, with an introductory face-to-face session at the Ateneo Graduate School of Business Amphitheater, Rockwell Drive, Makati City, from 8:30am - 12:30pm. The face-to-face session will be followed by a self-paced 2-week online course from August 21 - September 3, 2010.

Beyond the Banner: New Frontiers in the Digital Front is the last module of the Digital Marketing Diploma Program.
Schedules:
Objective: After the course, you will:
  1. Be familiar with the emerging trends in digital marketing;
  2. Be familiar with the factors driving the change in digital lifestyle and behavior of consumers;
  3. Analyze the implications of the rapid growth areas as basis for future expansion including enhancing the brand with limited resources; and
  4. Assess the trends, tendencies, observations and predictions that will help you consider your digital activities and involvement for the years ahead.
Outline: The general direction of digital marketing:

I.    Trends in consumer behavior and habits

II.   Trends in web marketing

III.  Trends in mobile marketing

IV.  International trends

V.   What does this all mean for you as a marketing professional or business owner?



ATENEO de MANILA UNIVERSITY
ATENEO GRADUATE SCHOOL of BUSINESS
CENTER for CONTINUING EDUCATION
3rd Floor, Ateneo Professional Schools Bldg., 130 H.V. Dela Costa St., Salcedo Village, Makati City, Philippines 1200

Telephone Numbers: 830.2050, 840.1742 | Fax Numbers: 810.7809, 867.3824

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