|Course Name||Services Marketing|
May 22, 2013 - June 1, 2013
Wednesday - Thursday
Services Marketing is probably one of the few growth markets in today's economies, which are plagued by commoditization, shifting labor, and consumer markets. New market opportunities exist worldwide to serve aging populations and the booming Internet market. Learn how to capitalize on a challenging but potentially lucrative service industry; where sustainable differentiation demands effective management of human resource and work process. Learn how to make creative and experiential promotion strategies to effectively communicate intangible benefits. Understand how you can serve micro-marketing opportunities with a personal touch (Parang Katabi) enhanced by information technology and the Internet. Not anyone can be a uniquely successful service marketer, but with the proper skills, you have the best chance.
After the course, you will:
|Who should attend||
1. Marketing and sales professionals as well as entrepreneurs who
I. Marketing (A Review)
IV. In Search of Service Leaders
|Mr. Enrique M. Soriano III||
has created billions of pesos of sales pipeline activity for his clients. He has been executing large-scale real estate integrated marketing solutions for companies of all sizes for nearly two decades.
"The program will help me improve my company's service process. It somehow opened my eyes to new and totally new perspectives in management. Excellent job Mr. Soriano!."
- John Elija Africa Managing Director, Blue Phoenix
"Mr. Soriano is truly a guru of services marketing. He not only possesses abundant knowledge and expertise on the subject, but puts soul and purpose behind the lessons, I'll recommend this to colleagues ."
- Gracie Pabellan Owner, Gratzie Unlimited Enterprise