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In partnership with the Philippine Institute for Supply Management
in partnership with Oriel Stat A Matrix
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Out Thinking and Outperforming Competitors

Course Name Out Thinking and Outperforming Competitors
It's All About a 2-Horse Race!
Schedule

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at sales@cce.ateneo.edu.

Price: Php 11,000
Description


Are you responsible for formulating and executing marketing plans? What is the performance of your company's previous marketing plans against key indicators, such as: sales growth, increased market share, and customer satisfaction? Have you achieved the prescribed targets?

Out Thinking and Outperforming Competitors: It’s all about a 2-Horse Race! is a practical and strategic approach to creating long-term competitive advantage over your main competitors.

If formulating or implementing marketing plans is an important part of your responsibilities, this two-day intensive training course is for you. Lead your company to growth and profits in developing and implementing a strategic marketing plan.

Objectives

After this course, you will:

1.  Understand who your your primary target customers are;
2.  Differentiate and learn from the winners and losers;
3.  Develop profeciency in out-of-the-box marketing;
4.  Develop a powerful competitive positioning advantage; and
5.  Be taught how to create a powerful and sustainable marketing plan.

Who should attend

This course is designed specifically for participants responsible for producing a strategic marketing plan or who is involved with its implementation. This program will be beneficial for: Vice Presidents-Marketing and Sales, Marketing Directors/Managers, Product/Brand Managers, Marketing Communications Managers, Strategic Planning Directors/Managers, and Market Analyst Managers.

Outline

1. Gain insights into Asian marketing trends and innovation
2. Improve positioning and greater competitive differentiation in the targeted markets
3. Position yourself effectively in the marketplace
4. Create winning strategic competitive advantage to increase sales and profits
5. Learn tools, techniques and processes for developing a distinctive strategic marketing plan
6. Achieve larger market share and higher profitability
7. Encourage to think creatively to support and achieve planning objectives
8. Seize the great opportunities to learn first-hand experiences and real-life case studies

Resource Speakers
Mr. Enrique M. Soriano III

has created billions of pesos of sales pipeline activity for his clients. He has been executing large-scale real estate integrated marketing solutions for companies of all sizes for nearly two decades.