Organization Culture, Branding, and Capability

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at sales@cce.ateneo.edu.

Organization Culture, Branding, and Capability addresses the strategic need for businesses to envision and purposively create the culture that will help you win in the market place. This course will also help you view organizational capability building in a practical and integrated manner aligned to organizational culture and brand building.

This course is part of the Reality and Practice of OD and True Strategic HR that aims to satisfy the deep interest in Organizational Development (OD) and the endless quest to become strategic business partners among Human Resource (HR) practitioners. There are fundamental misconceptions and glaring misalignments in the actual practice and understanding of OD and strategic HR, wherein business environments and organizations of today and tomorrow direly need a fully aligned and breakthrough-oriented OD and HR function to enable its business vision, strategies, and goals.

After this course, you will:
1.  Capture and correct contemporary misconceptions or misalignments
on OD and HR;
2.  Define OD and HR in terms of practice and as aligned to business needs;
3.  Articulate the fundamental philosophies of OD in a business environment;
4.  Define organizational culture and employer branding;
5.  Create an organization culture and brand roadmap aligned
to your business vision, direction, and goals; and
6.  Integrate and align organization capability development efforts
with your own culture and employer brand plan and roadmap.

I.    Defining and Demystifying OD/Strategic HR
    A.  Capturing and correcting misconceptions
    B.  Definitions and philosophies
    C.  Evolution and schools of thought—OD/HR
    D.  Pitfalls and success factors
    E.  Self-assessments vs. OD competencies

II.   OD/Organization Strategy
    A.  Definition, key features
    B.  Key steps in development
    C.  Aligning with business strategy
    D.  Assessing your company’s OD strategy
    E.  Case studies

III.  Organization Culture & Branding
    A.  Samples, definition, key elements
    B.  Aligning and building each element vs business direction and strategy
    C.  Aligning HR strategy and effort with culture/brand strategy
    D.  Creating your own culture/brand roadmap

IV.  Organization Capability Strategy
    A.  An integrated view of capability
    B.  Creating alignment: Business and functional competencies, recruitment/talent management,          training and development, performance management, rewards, and recognition
    C.  Aligning capability development to culture and branding efforts
    D.  Assessing your company’s capability strategy

V.   Presenting individual application projects
    A.  Application project on strategy, culture, branding, and capability
    B.  Critique and coaching for improvement
    C.  General Q&A with facilitator: Real burning issues
    D.  Summation: Best practice in culture/branding and capability development
    E.  References and best literature: OD strategy, culture, employer branding, organization       capability

has over 28 years of experience in the field of organizational performance and productivity management, organizational strategy, organization development, employer branding, strategic human resource management, and leadership development.