Marketing for Non-Marketers
|Course Name||Marketing for Non-Marketers|
July 17, 2013
This brief introductory marketing course is meant to sharpen your ability at identifying and satisfying people’s needs through value adding, uniquely delightful, and enriching personal experiences. You will gain basic understanding of why and how marketing (serving customers) is an essential function of any organization without which it cannot exist. If you are a non-marketing professional, this course will give you better knowledge on how to align your expertise with marketing initiatives in order to enhance your competitiveness.
A successful participant will:
|Who should attend||
Professionals in a marketing or sales function and entrepreneurs who want a better understanding of how to market products in a systematic manner. Non-marketing professionals may take this course to gain a competitive advantage in their respective business function.
I. Marketing 101 - “Open Your Eyes” - New trends, the internet
III. Tactical Marketing: Sellers’ 4Ps / Consumers’ 4As
IV. Integration / Managing the Marketing Mix
|Mr. Clemente B. Colayco||
is the CCE Marketing Program Director. He brings with him 19 yrs of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors.
"The course gave a clear and good understanding about marketing and its application." - Dr. Jeffrey Domino Specialist Surgeon, St. Luke's Medical Center