Marketing Forum

Saturday
9:00 am to 6:00 pm

The Marketing Forum is a one-day seminar-program to open your eyes about special topics in the marketing profession. The Marketing Forum is part of the topics under the Marketing Diploma Program, as an additional source of knowledge in specific, specialized areas of marketing. 

Crisis Marketing and Brand Turnaround: Prepare your tools needed to fight marketing wars with limited budgets. Understand the strengths of various well-funded brands and learn from their weaknesses. Through Crisis Marketing and Brand Turnaround, discover how despite the foundation of these brands, they encountered failures as well. Analyze the situation as small brands enter the battle. Narrow down the focus of attack and deliver the lethal blow at first strike. Acquire several techniques in reviving a dying brand and trigger a different buzz across the market.

E- Marketing: Survey how digital marketing moved from what was once a niche medium to becoming part of mainstream advertising. As broadband access becomes more affordable and smart phones, along with other devices, are making their way into consumers' hands, it is now more necessary than ever to understand digital. Join a journey through the digital world as we discover the tools needed to thrive in that environment. We will help shed light on this exciting new frontier. Examine unique strengths of digital marketing components and explore the role that digital marketing plays in delivering consumer satisfaction.

Customer Relationship Management: CRM aims to enrich the brand experience of its most important customer base through more accurate response and efficiency to sustain brand differentiation and customer loyalty. Through effective customer data mining it can be used to customize and optimize marketing strategies especially for the most profitable customer segment, avoid waste of resources on less desirable ones. This means knowing who or what customers to run after, and whom to leave alone as doing the reverse is disastrous. This means keeping intimately in-touch with your desired customer base.

Topics for this Forum may change without prior notice.  

is the CCE Marketing Program Director. He brings with him 19 yrs of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors.