|Course Name||Marketing Forum|
June 15, 2013
The Marketing Forum is a one-day seminar-program to open your eyes about special topics in the marketing profession. The Marketing Forum is part of the topics under the Marketing Diploma Program, as an additional source of knowledge in specific, specialized areas of marketing.
Crisis Marketing and Brand Turnaround: Prepare your tools needed to fight marketing wars with limited budgets. Understand the strengths of various well-funded brands and learn from their weaknesses. Through Crisis Marketing and Brand Turnaround, discover how despite the foundation of these brands, they encountered failures as well. Analyze the situation as small brands enter the battle. Narrow down the focus of attack and deliver the lethal blow at first strike. Acquire several techniques in reviving a dying brand and trigger a different buzz across the market.
|Mr. Clemente B. Colayco||
is the CCE Marketing Program Director. He brings with him 19 yrs of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors.