Introduction to Copywriting
|Course Name||Introduction to Copywriting|
August 3, 2013 - August 10, 2013
Copywriting may be overwhelming for aspiring and rookie advertisers and marketers, but it is one of the most essential components of a campaign - whether in tri-media or online. The way you strategically craft the words that will simply carry your brand and ultimately create the connection with your audience is both an art and science for copywriters.
Marketing for Non-Marketers
After the course, you will:
|Who should attend||
For aspiring and new copywriters, managers dealing with copywriters on the client or agency side, marketing and sales professionals, and even online writers and bloggers. This course is designed to give valuable knowledge and insights at an introductory level.
I. Introduction to advertising
|Mr. Joel Macaventa||is the Vice President for Integrated Communication Services, TV Sports Networks of Solar Entertainment Corporation. He has worked with companies like Basic Advertising, ABS-CBN Broadcasting Corp. and Y & R Philippines.|