Growth Strategies for Hospitals

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at sales@cce.ateneo.edu.

The Philippine government has declared universal health care as one of its major policy objectives, creating both opportunities and challenges for hospitals. Recent developments such as the mandate to enroll all Filipinos to the National Health Insurance Program (NHIP), the intensified government regulation of services, fees, prices and quality, and a more educated clientele, are changing the operating environment for hospitals.

Now more than ever, there is a need by health care providers to employ strategic management to enable them to cope with the rapidly shifting socioeconomic and political scenarios. 

Learning from lessons of other business sectors, hospitals will learn to craft strategic management plans that will guide them in becoming more effective and efficient. Likewise, the tools of strategic management will equip administrators of health care facilities to maintain their competitive advantage and respond to the government call to improve access to health care, particularly of the poor.

Health Care Management Courses

Quality in Health Care Management Series

•     Quality Assurance in Health Care
•     Measuring and Evaluating Quality in the Health Care Industry
•     Process Improvement in Health Care
•     Lean Six Sigma in Health Care

Operational Efficiency Series

•     Finance and Budgeting
•     Marketing Health Care
•     People Management in Health Care

At the end of the course, the participant will be able to:

1. Clearly articulate the value of the strategic management process in managing hospital operations;

2. Describe the different processes in strategic planning;

3. Appraise actual vision and mission statements;

4. Conduct an assessment of the external environment, including the health industry, to identify opportunities and threats;

5. Conduct an assessment of the hospital as an entity to identify strengths and weaknesses;

6. Identify key strategic challenges facing the hospital and formulate objectives that will address the same; and

7. Design feasible strategies for implementation including control mechanisms to secure the attainment of strategic objectives.

1. Managers, administrators, or owners of healthcare facilities; and

2. Medical doctors who are planning on setting up their own healthcare facilities.

1.     The Strategic Management Process

2.     Strategy Formulation
       a.     External Analysis
       b.     Industry  Analysis
       c.     Internal Analysis
       d.     Appraisal of the vision-mission statement
       e.     Identification of strategic issues and
           challenges
       f.      Definition of strategic objectives
     
3.     Strategy implementation and control

METHODOLOGY

The course is designed to be practical, interactive, and results-oriented. It will draw heavily from the experiences and workplace contexts of the participants. The course facilitators will provide
opportunities for facilitator-participant interaction as well as sharing and learning among peers.

1.     Individualized instruction and small group activities;
2.     Case presentations;
3.     Peer-critiquing; and
4.     Synthesis and group learning.

is the Advisor for Health Research and Certificate Courses of the Public Health and Society Programs under the Health Unit of the Ateneo Graduate School of Business, where he provides overall leadership and direction for the basic and applied research, outreach, and publications programs of the unit.