Concept Building and Benchmarking Your Tract of Land

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at sales@cce.ateneo.edu.

Verify gut feel and validate figures with quantitative research. Develop a sturdy concept for your real estate business by understanding solid land use, site selection, and property area analysis.

Through Concept Building and Benchmarking Your Tract of Land, you will go beyond the working knowledge of the industry. You will also be taught various business models and how to make these more efficient. Integrate various concepts and technologies into your own developing concept.

Other courses in the series are:
A.  Differentiate or Disappear!
B.  Negotiating Joint Ventures and Legal Aspects
C.  Asset Management

After the course, you will:
1.  Develop a working knowledge and familiarize yourself with basic processes in real estate development;
2.  Enhance your existing business models to become more efficient by improving your systems and processes;
3.  Appreciate the internal and external tools in diagnosing the market place and market competitors;
4.  Gain core competence and effectively achieve competitive advantage;
5.  Acquire tools to evaluate the project; and
6.  Understand the importance of having a sales force.

1.  Start up real estate business
     owners; and
2.  For those already in the business but needs to re-affirm their models.

I. Concept Building
    A. Real estate fundamentals
    B. Best land use
    C. Fundamentals
    D. Site selection
    E. Property area analysis
    F. Gut feel

II. Researching for Project Feasibility
    A. Area research
    B. Demand and supply research
    C. Marketing, development,
         and financial research

III. The Business Plan
    A. Developing a business plan
    B. Validation of the elements,
         putting concepts in place
    C. Creating a solid concept

IV. Integration
     A. Green building development
     B. Sales and marketing force overview

has created billions of pesos of sales pipeline activity for his clients. He has been executing large-scale real estate integrated marketing solutions for companies of all sizes for nearly two decades.